How the Mobile Revolution Will Affect Etailers in 2015
Mobile e-commerce is gaining strong momentum, and it’s going to be even more important for etailers to take advantage of it this year.
Here are a few ways this continued mobile revolution is going to affect etailers in 2015.
Mobile Security Needs to Be Air-Tight
Smartphones have grown so sophisticated that I think the term “phone” doesn’t describe them well enough anymore. Most mobile phones on the market these days resemble personal computers more than they do the flip phones of the early 2000s.
These little “mini” computers are in pockets and purses all over the world and contain both personal and enterprise-level data that are susceptible to cyber criminals.
“Application developers will assume even more responsibility as companies will no longer be able to sacrifice security over user experience.”
— Jennifer Leggio, Senior Director – Security Marketing Strategy, Cisco
Etailers had better start beefing up their mobile security soon. Check out these helpful tips here.
Mobile Experiences Need to Be Top Notch
A mobile user experience strategy is a necessity in 2015 if etailers intend to compete. It’s not good enough just to have a mobile site this year, you have to have a strategy in place to make sure you’re retaining users once you get them on your site.
Mobile e-commerce is growing more rapidly than desktop e-commerce right now, leading me to ask: Why are so many etailers still so focused on optimizing the user experience for desktop and not mobile?
Mobile user experience can’t be ignored anymore. Etailers should be dedicating just as many resources to optimizing the experience on their mobile sites as they do to improving their desktop sites.
New Mobile Payment Methods Need to Be Embraced
Instead of sticking with what’s tried and true, etailers will have to start embracing new payment methods like Apple Pay.
The most successful brands this year will be the ones that leverage these new payment technologies to make buying much easier for their customers. One-click checkout processes are going to be pretty commonplace by the end of 2015.
The biggest winners will be the ones who fully embrace these payment methods.
What else needs to be considered regarding mobile this year?
Share a few ideas in the comments!